Magazine Ad
The magazine ad will be featured in multiple cooking magazines and local magazines in the Naperville area. The headline uses the unique claim to help differentiate the company from the other bakeries in the area. The body copy is informational but also provides aspects of the store that will draw customers in. It shares the location of the store but also states how the good are made from scratch daily and there are French pastries that are also offered which differentiates Beans & Sweets from all of the other bakeries. At the bottom there is the website URL and the handle for all of the social media that people can follow and use to contact the store. The color scheme is constant throughout all five ads which helps connect them into one whole campaign. The logo is featured in all the ads to help build a recognition for the brand. Overall this ad reflects the vibe and the ambiance that the store also has, based off of the campaign people will associate the store front with a relaxed nature that also sells high end baked goods.